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The New Facebook Community That Will Grow Your Ethical Business

The New Facebook Community That Will Grow Your Ethical Business

The Soulful and Ethical Entrepreneur Society

(The SEE Society)

Request to join The SEE Society here:

The Soulful and Ethical Entrepreneur Society is a new Facebook community that was created to help passionate entrepreneurs increase their profitability in their business and share their mission with the world.

How Joining the Group Will Help You Find Success

In the SEE Society, we will have networking activities and posts that encourage business owners to share their ideas, services and products with the other members of the group.

With the right marketing and brand positioning, your customers can be transformed into loyal fans. To find loyal fans, you need to find people with the same ethics that align with your business.

The SEE Society is the perfect opportunity to pitch yourself and connect with other people that care about the same things you do.

We will also have fun giveaways and prizes that include hand-selected, sustainable products and services from other members of the group. This is an excellent way to promote your business, make longlasting friendships and entrepreneurial connections that will supercharge your growth.

Business strategies will also be discussed so we can all post our achievements and share how we were able to accomplish them. The more successful people in the group are — the more likely everyone is to participate and become loyal customers.

Join the SEE Society to Grow Your Business

Soulful and passionate entrepreneurs should join the SEE Society if they are ready to engage and grow their business — but also become a loyal fan to other businesses.

A business doesn’t need a million fans to be successful — you only need your loyal following.

Your tribe is in this group. Your ideal customers are in this group. This is the place for you to share your ideas and grow your brand loyalty.

About The Host

My name is Erin Blondeau and I’m a brand strategist from Vancouver Island, BC.

I am a huge nerd — when I’m not working, you’ll probably find me listening to true crime podcasts while I grocery shop, rapping along with 2pac in my car or shopping at thrift stores.

At my core, I am an entrepreneur that has always been drawn to emotional topics surrounding social impact, culture and the planet. I’ve always felt a need to dive deep into the more challenging concepts in life — it’s my deepest desire to make a change, no matter how big or small.

I decided to launch Cultura Brand Studio with this desire in mind. I want to help amazing entrepreneurs get their mission out to the world and find success while doing so.

Prizes and Giveaways

There will be prizes and giveaways to engaged members of the SEE Society. The purpose of this is to give people in the group a chance to try products from other soulful, sustainable and ethical businesses inside the group.

We want to encourage growth, and what better way than to get your products in the hands of your dream customers?

Invite Your Friends

If this sounds like a group that you’d like to be a part of, make sure you invite your friends and other qualifying connections to the group.

Everyone MUST answer the questions to be approved. The group is exclusively for entrepreneurs that match the criteria we talked about above. The group is a close-knit community and therefore, we need to be selective in our process.

Please read the rules and answer the questions to be approved.

Rules of the Soulful + Ethical Entrepreneur Society

Everyone in The SEE Society must engage, so please only join if you are ready to engage and grow your business to its full potential.

☽ The rules are simple:
1. Don’t be a jerk.
2. If you’re going to self-promote, it better be beautiful!*
3. Show up and engage.

*self-promotion will be allowed on a trial basis. I will allow self-promotion as long as you are putting thought into it and doing it to serve the group. Explain to us WHY we can use your service or product — explain how it is going to make a difference for us.

Please don’t be spammy — just be real and authentic.

Do You Qualify to Join?

If you’ve read through the criteria and you think you’d be a good fit for the group, I’d love to have you there! All you have to do is request to join the FB community (make sure you answer the questions) and I’ll review your answers and your profile.

Once you’re in, we can all work on networking and growing our businesses!

See you in the group

How This Organic Skincare Company is Changing The World, One Bottle of Ethical Argan Oil At A Time

How This Organic Skincare Company is Changing The World, One Bottle of Ethical Argan Oil At A Time

How This Organic Skincare Company is Changing The World, One Bottle of Ethical Argan Oil At A Time

Joèl’s Unconventional Story

I’ve owned a beauty and wellness company for nearly eight years now, but few people would guess that my path toward ethical entrepreneurship actually started in a very frightening and unconventional way.

In fact, I don’t think many people out there can claim that their ethical business started because of a terrible condition affecting their eyelids, but I can! Curious? Let me explain…

I went from looking like my healthy, happy 30 year-old self to looking like a 70 year-old overnight – my eyelids were scaly, red and angry. I had no idea how I would heal my eyelids so they would return to their blessedly normal state.

For anyone out there who’s ever dealt with a skin condition like that – you know how terrifying it can be.

I was not pleased. I was even less pleased to discover that after trying about a dozen products, there was not ONE that helped my eyelids, other than a steroid cream from a doctor – a cream that could only be used for a maximum of 7 days.

I just knew there had to be something better.

And it turns out, I was right.

Who had the secret potion for me? My very own Moroccan mother-in-law. Once I tried her handmade Argan Oil, my scaly and red eyelids miraculously transformed back to their healthy, vibrant, and supple skin in just a few days. Obviously, now all of my friends wanted to get their hands on this ‘miracle oil from Morocco”, too.

That’s when I asked my mother-in-law how much of this stuff she could actually make. She simply answered: “I can make as much as you’d like.”

And we’ve been in business together ever since.

The Green Beauty Movement

This is actually a wonderful time to be in the beauty business. Yes, it’s competitive, but we have the opportunity to work with customers who appreciate what we do – and how we do it.

People like you and me have finally had enough.

We are tired of questionable ingredients.

We are tired of products made in unsustainable work environments. We are tired of nature having to pay the price for our self-care purchases.

The movement toward “green beauty” has been brewing for a while and we believe that this is absolutely something to celebrate. Not only do we now care more about what we put in our bodies with regard to food, but we really care about what we put on them as well.

While this whole approach to beauty and wellness is totally trending now, this was certainly not a thing when I was growing up in the 1970s and 80s. We pretty much ate what we pleased and we just picked up whatever personal care products looked and smelled good in the stores.

But meanwhile, data piled up on common, but harmful body care ingredients (think in soaps, lotions and other daily essentials). These problem ingredients are not good for our bodies, they’re not good for the environment, and they’re certainly not good for the humble hands that help make them.

Which sneaky ingredients am I talking about?

I’m talking about possibly carcinogenic parabens, and endocrine-disrupting phthalates, and polluting microbeads. Then there’s the unethical working conditions.  To top it all off, you have the horror of animal testing. I’m not trying to make you depressed – it’s time we wake up and hear the truth behind the beauty industry.

And I have great news: we are not powerless.

How We Can Change the World

It might seem overwhelming and complicated to overhaul your beauty routine to make it green and ethical, but believe me – you can make it easy with the right approach. Here it is: change the world and reveal your healthiest self in the process by swapping your usual conventional picks for their greener, more sustainable alternatives. This has never been easier, or more luscious, than now.

Natural, green, ethical, eco-friendly, and cruelty-free: you no longer have to sacrifice quality and efficacy for beauty picks that are good for you AND the planet.

The thing is, there is no good reason to use harmful chemicals in beauty products in this day and age. Sure, they can be effective to a degree and they certainly are cheap. But there are so many nourishing, highly stable, and totally luxurious ingredients out there to use on our skin, hair and nails that don’t contain anything questionable. Sometimes they may cost a little more, but most, if not all, of us would agree – they are worth it.

Saadia Organics

I run my company, Saadia Organics, from Vancouver but our star ingredient – Argan Oil – is made in Morocco. My mother-in-law, Saadia, is our proud production manager. At Saadia Organics, we choose to do things differently.

Our Values

  • We are socially-conscious and fair-trade. We hire single mothers to hand-press our oil for us in Morocco, ensure that their workplace is private and nurturing, and that their hourly wage is fair and acceptable – by Canadian standards. While many companies of our size will take advantage of lower wages and conversion rates, often paying an equivalent of only $5-10 a day, we at Saadia Organics are proud to provide wages that sit far above the North African average.
  • Our products are eco-friendly. Our Argan Oil is made from the fruit from the Argania spinosa tree that grows in southwest Morocco. We would not be able to sleep soundly at night knowing that our products are harming the Earth, so we strictly prohibit unsustainable harvesting practices: instead, we simply wait for the fruit to fall from the tree. Once it has fallen, we simply gather it from the ground. We also are planting and growing our own trees on the farm that Saadia inherited several years ago.
  • We use only eco-friendly packaging. We do our best to trim away excess, useless packaging and avoid plastic as much as possible. It’s all about sending out things that are reusable and recyclable. There is enough packaging in the world and we refuse to contribute to a growing problem.
  • We are cruelty-free. We are huge animal lovers and would never consider animal testing. Cruelty-free standards can vary from country to country – we hold ourselves to the highest standard and strictly prohibit animal testing of any kind. Instead, we happily test Saadia Organics products on willing friends and family!

How to buy socially-conscious, healthy, and eco-friendly skincare

If you’re ready to do the green beauty swap and buy quality products that do no harm, some research and reading is a must on your journey to a healthier earth – and a healthier you.

Check out the “About Us” page on your new green beauty company finds. Do a quick Google search and read up on their practices.

Ethical businesses are proud of their sustainable and green initiatives. Like us at Saadia Organics, entrepreneurs, doers, and dreamers the world over are creating the new beauty and wellness industry you want and deserve. Let’s work together to change the world, one beauty swap at a time.


Comment and tell us what your favourite beauty brands are.


Joèl Adrienne • Guest Blogger • Saadia Organics

Joèl (pronounced “Joelle”) has been the owner of Saadia Organics Inc. since it was founded in 2011. When she’s not focusing on her beauty and wellness company, she’s hanging out with her husband and two daughters. And she is always amidst planning their next vacation adventure.

5 Reasons Why You Should Create a Quiz For Your Business Using Interact

5 Reasons Why You Should Create a Quiz For Your Business Using Interact

Full disclosure: This post is my honest review and experience of working with Interact to create a quiz. This blog post contains affiliate links. If you do decide to try Interact and you click on one of the links provided below, I will receive a small commission on your purchase. 

If you decide to create a quiz, comment below and tell me how you felt about the process!

5 Reasons Why You Should Create a Quiz For Your Business

(& An Explanation On How To Do It)


We’ve all seen ‘em: the Facebook quizzes, the Instagram quizzes, the Buzzfeed quizzes.

It reminds me of when I was a pre-teen, taking a quiz in Cosmo and Tiger Beat magazine (kids these days will never know, amirite?) wishing so hard that my crush really did “like-like” me.

After my Tiger Beat phase, my love of quizzes grew when I started taking in-depth personality tests to figure out what type of person I was. I loved learning about myself from what seemed to be an outside point of view.

Turns out I’m not the only one that loved taking these tests — there are actually psychological reasons that back-up our deep desire to take quizzes. You can learn about that here.

But all of that aside, how many of us know how valuable these quizzes can be for marketing our business?

As I’m sure you’ve seen, the internet is exploding with the popularity of quizzes used for content marketing and lead magnets, and I want to tell you first hand how easy it was to set up.

Quizzes are an incredibly valuable marketing tool for your business and you should definitely be utilizing them.

If you want to check out my quiz and find your brand personality type, click here!

Here are 5 reasons you should make a quiz for your business right now:

01) You’ll grow your email list. Quickly.

By having a quiz, you are encouraging people to opt-in to your newsletter list because they want to see their answers and have content tailored to their quiz result.

02) You’ll position yourself as an expert.

Because you will likely be creating a quiz based off information that you already know, you will be positioning yourself in your audience’s mind as an expert. If you market your quiz just right, people will be impressed at how much you know and how much you can tell them about themselves.

03) You’ll have a wider reach and share potential.

As content marketers, I’m sure you know that creating shareable content is key — but it is also incredibly hard. According to Interact, 10% of people who take quizzes share their results on their social media channels!

04) Market research is much, much easier.

You will learn about your audience by offering them an interesting quiz to take. We all know that market research can be difficult to conduct sometimes. With a quiz, you can gather important data about the quiz-takers and use it to understand your target market better.

05) It’s a great conversation starter.

Quizzes are an incredible way to start a conversation with your audience. Like we mentioned in number three, people are likely to share their quiz results on social media. If you can ask engaging questions and encourage people to have a conversation about their results, you can increase your engagement which means you’ll show up more on people’s newsfeeds.

Have you read enough already? Start your quiz now by clicking here.



My Quiz Making Process

Truthfully, the most challenging part of creating the Interact quiz was brainstorming an idea that I felt was worthy enough for my audience. I tend to set unrealistic expectations for myself and always want to be perfect from the beginning.

See, I didn’t want to just create any old quiz and waste my audience’s time. But I know from my journey as an entrepreneur (and from my business coach) that this is a mental block that is only preventing me from getting the work done.

Once I got over that mental block, I went to Interact and began by creating a few different quizzes just to test the waters and see what it was like.

To help me narrow down my thoughts, I decided to do some brainstorming first and figure out what my audience is really looking for. I looked back at previous conversations between me and my clients and looked at commonly asked questions in Facebook groups that I am a part of.

I found that many entrepreneurs are wondering how they can achieve a cohesive brand throughout social media, their website and in-person.

What better way to help them than to create a quiz? It felt like the perfect opportunity so I just jumped right in.

I started by opening a Google doc and by drafting the results of the quiz first. I created four personas of the types of business owners that would probably be taking my quiz.

I also researched a few notable clients to see what their brand personalities were like and where they would fit into the quiz. Like I said, I really wanted my quiz to be authentic.

A few audience personas came to mind right away:

  • Soulful and passionate businesses (these are usually the instagram influencers, the life coaches, the wellness people, the yogis)
  • Funny and entertaining businesses (these are the YouTube sensations, the charismatic photographer who loves taking hilarious photos)
  • Luxury and high-end (these are the fashionistas and hair stylist clients that are so well put-together, they make me feel like a hobo)
  • And finally: thoughtful, calculated and intelligent (these are the accountants, self-proclaimed obsessive and detail oriented people)

Once I had these results written down, I continued to create my quiz with the purpose in mind to help my audience. I really wanted it to be worth their time, and I wanted them to feel like they received a lot of valuable information for free.


The Personality Quiz Template

Interact has tons of awesome templates that you can choose from to make designing a quiz super easy.

I ended up creating a quiz from scratch because I wanted to go through the entire process so that I understood how to use Interact properly.


As you can see, you can choose three different types of quizzes:

  1. Assessment
  2. Personality
  3. Scored

There are also many ways to brand your quiz — which makes the brand designer in me very excited *claps*.

I may be a little bias by saying this, but it is extremely important to brand your quiz to your business, making sure to  use the same fonts and colours throughout; you don’t want your audience to feel like they are just taking some random and generic quiz.

You want them to know that they are receiving something of value from you. You want them to realize the quiz was created with love!

Anyway, the quiz type that I used was a personality quiz — it was so easy to do!

For a detailed tutorial on how to design your own personality quiz, check out this blog post.

Images That I Used

I knew that I really wanted my quiz to have beautiful imagery so I chose photos that resonate closely with my brand. For my Instagram account, I use images that are pink, black, sometimes blue, and have a certain filter over them. I decided to choose images that convey this moody look.

I searched on Unsplash, Pixabay, and Kaboompics for my photos. As soon as I saw the picture above, I knew I had to have it for my quiz.

Ready to go? Start your quiz now.

My Questions & Answers

Next, came the question and answers part of the quiz creation.

Choosing my questions and answers was probably the most difficult part of creating my quiz, but once I spent time developing the four types of quiz-takers in my mind, it was much easier.

If you are stuck for questions, check out these ideas.

Like I mentioned above, I spent time creating personas for the audience that I am directing the quiz toward.

To do this, I asked myself what types of people are likely to take the quiz and I spent some time writing about who those people probably are. Once I knew who the results were, I knew what questions to ask them. I thought about the questions that I usually ask during a brand discovery — questions that would help me find someone’s brand personality in real life.

Below are the four results / quiz-taker personas that I mentioned before. These are very important in your quiz creation because they will set the foundation for your quiz! Make sure you spend time thinking about what the results are going to be.


Email Marketing Integration

Another incredible feature of Interact is the ability to integrate it with your email list.

For the sake of simplicity, I didn’t set up an integration with Mailchimp (yet) because I am waiting to create a longer campaign. I wanted this quiz to be super simple for my audience to try out but I can’t wait to make a more in-depth quiz that will send my audience their results.

This is a great way to nurture your lead and convert them. You can find more details on how to integrate it with email marketing at this blog post.


After creating a quiz, researching, and speaking with some representatives at Interact, I can honestly tell you that I am very impressed. Their entire company has the best customer service I have encountered, and the quiz creation process was a breeze.

I can already tell that this is going to be a well-used tool in my business.

Questions? I’d be happy to answer them!

Comment and tell me — what are your favourite quizzes to take?!

Full disclosure: This post is my honest review and experience of working with Interact to create a quiz. This blog post contains affiliate links. If you do decide to try Interact and you click on one of the links provided above, I will receive a small commission on your purchase. 

If you decide to create a quiz, comment below and tell me how you felt about the process!

Authenticity and Why It Matters

Authenticity and Why It Matters

Authenticity and Why It Matters

Being authentically you while growing your business.

Living an authentic life means staying true to who you are and what you believe in. It means staying true to the attitudes and behaviour that truly represent your identity and character.

Staying true to yourself while growing your business not only adds value to your business, it also adds value for your clients as they get to know exactly who they will be working with. By learning who you are, they will feel safe to trust their business in your hands.

The problem is, being authentic is not always easy. It means showing raw failures. It means showing your flaws. It means making mistakes. But it also means showing your strengths.

Living in a technological age, we all know that it is easier to put on a mask of perfection than risk looking vulnerable.While it is not always easy, I genuinely believe it is a crucial part of growing a successful and sustainable business.

Being authentic is worth persevering and getting right.

Being authentic is worth persevering and getting right. Click To Tweet

None of us have a perfect, flaw-free life, so trying to portray an image that suggests this only leads people to think two things:

01. You are superhuman and no one could ever live up to that expectation.
02. You are hiding something.

Either way, it will negatively affect your business so make sure you think about who you really want to be.

Why authenticity matters when growing your business

“I had no idea that being your authentic self could make me as rich as I have become”

– Oprah Winfrey

I had no idea that being your authentic self could make me as rich as I have become – Oprah Winfrey Click To Tweet

01: Authenticity develops knowledge, appeal, and consumer trust with your business.

If your clients can see and relate to the real you, they are much more likely to choose YOU when searching for the perfect business to work with. The fact that you are real person that makes mistakes and has bad days will allow them to feel safe in sharing their true self with you.

02: It makes you stand out from the crowd.

People can see straight through fake information and too-good-to-be-true images. If you give the appearance of perfection, your clients will feel that they can never achieve what you have and go and work with someone more on their wavelength.

03: It encourages engagement.

People are more likely to engage on your social media because people can relate to your realness and vulnerability. Being authentic attracts the right kind of people into your life . . . both business and personal.

Being authentic attracts the right kind of people into your life . . . both business and personal Click To Tweet

04: Being authentic allows you to be super clear on what you do and how you can help people.

You do not have to have all the answers. Being a few steps ahead is refreshing for the people that you work with, but we are all still learning and it is reassuring for your clients to know that you are not the finished, picture-perfect article. You are still learning too.

05: It makes your life SO much easier

We all want an easier life, don’t we? Trying to be someone that you are not drains all your energy — and as entrepreneurs, we need as much energy as we can get. Being the real you is liberating and empowering. Not only to you but to the people around you. By being authentically you, you are encouraging those around you to be their real selves too.

Being the real you is liberating and empowering. Click To Tweet

How do you practice living authentically? Leave us a comment at the end of the post!

Ways to ensure authenticity

  • When you are setting goals, be sure that you are emotionally connected to them and that they are heartfelt.
  • Think about why the goal is important to you and how it will feel to achieve it.
  • Get super clear on what your goal will mean to you and why.
  • Be clear on what your core values are and ensure that everything you do is in alignment with them.
  • Trust that you will know very quickly when you are out of sync with your core values because even when you are fulfilling someone’s desire or need, you will be left feeling unfulfilled and unhappy.
  • Live with integrity.
  • Ask yourself: do your actions match your words? Does what you say you are going to do, match with what you actually do? Do you mean what you say and say what you mean at all times?
  • Be real in all that you do.
  • Make sure you are being honest in your opinions, beliefs and thoughts.
  • Check in with yourself on a regular basis and ask yourself: am I truly happy?

If you are living a life that is true to your values then your answer will be a definite ‘YES’. Happiness is not something that appears once we reach our goal. It is very much a part of the journey as long as we are living an authentic life.

Authenticity cannot be achieved by constantly looking outside of ourselves and comparing ourselves to other people’s achievements, opinions and preferences in life. If we are so busy following others and trying to be like them, how can we possibly know who we are?

To achieve real authenticity, we have to stop comparing and go within ourselves and really get to know ourselves and who we truly are.

This is OUR life, so we need to figure out what matters to us most, what we believe in, and what we want from our life. These things can only be reached by self reflection. 

Comment and tell me — how do you practice living authentically?


Natalie Ford • Guest Blogger • Natalie on Facebook

My name is Natalie Ford and I have been a female entrepreneur for the last 20 years.

I work with female entrepreneurs and business owners helping them to get out of overwhelm and frustration, and into purposeful productivity. This allows my clients to effortlessly grow their business, while keeping freedom of time and income to spend quality time with their family.


FIND YOUR TRIBE: How Ignoring Some People Makes You Stand Out to Others

FIND YOUR TRIBE: How Ignoring Some People Makes You Stand Out to Others

How Ignoring Some People Makes You Stand Out to Others

A couple of weeks ago, I decided I wanted a new app to keep me up-to-date on business and marketing news. I scrolled through the app store briefly and didn’t find anything I liked. So, I eventually gave up and moved on to a different task.

Flash forward a week later and as I began scrolling through my Instagram feed, an ad popped up: “The business and marketing news app for busy marketers.” It immediately caught my attention. This was exactly what I was looking for and it was almost as if they were speaking directly to me. After all, I’m a busy marketer!

Now, imagine if that ad had said something like, “The best way to keep up-to-date on the latest trends in business and marketing.” Yawn. It’s not very imaginative, right? But unfortunately, I see businesses do this all the time.



The magic of identifying your target market is the freedom to speak directly to them. At first, it may feel like ignoring the mass market will result in missed opportunities, but on the contrary, it allows you to better resonate with those who are more likely to make a purchase.

For example: imagine you’re selling a pair of cute dog socks with dog characters on them of varying breeds. Which audience would you target: all pet owners or simply dog owners? You wouldn’t sell to cat owners or people who don’t even own pets at all! In fact, to narrow it down even further, you could even sell your corgi socks to corgi owners.

As you can see, there is so much power in narrowing down your messaging based on your target market. But first, you have to figure out who they are and do the research to make sure you’re using the right language to capture their attention.

Determining Your Target Market

Whether you’re promoting an ad on Facebook, writing copy for your website, or crafting a social media post for higher engagement, who you tell your story to is just as important, if not more so, than what you say.

Your ideal customers make up your target market. They’re the consumers who are going to identify with what you have to offer and say, “yes, I need that in my life”.

These are the people who would line up for hours outside your store door before launching a new product, tell everyone they know about you, and retweet everything you post. The first step in figuring out your target audience is jotting down the basic demographic information.

This includes:

  • What gender do they identify with?
  • How old are they specifically (hint: pick one number, not a range)?
  • Where are they from?
  • Are they educated?
  • Married? With kids?

From there, we explore their role at work:

  • Are they employed full-time, part-time, self-employed, etc.?
  • How do they feel about their career?
  • What is their household income?

At this point, this is all going to be educated guessing based on experiences with previous customers and a picture of what your dream customers look like. The next step is to start doing the research to prove your speculations and get a better idea of who your people are.

Conducting Research

If you’ve been in business for any period of time, you should have a good idea of who you enjoy working with and what kinds of customers you attract.

Start by reviewing your previous customers and confirming the guesses you made in the previous section. Then, reach out to them with a survey to start getting even deeper into who they are and what problems you were able to solve for them, specifically.

Ask questions like:

  • How would they describe themselves? How would others describe them?
  • What were your goals when you came to us? How did we achieve those goals?
  • What were your concerns before working with me?
  • What would they type into Google to find information about my product?
  • What questions would they ask me/my sales team when approached with an opportunity to purchase?
  • What keeps them awake at night?
  • What do they see when they engage with us?
  • What influences them and how?
  • What outcome did they want by working with/buying from us? Did we meet that outcome?
  • What do they value?
  • What would have held them back from making the purchase?

Questions like this get at the heart of who they are and how you can influence people like them in the future to make the decision to work with or buy from you. If you’re a new business and don’t have much to work from, consider who your dream customer is.

Think about what kind of person you’d like to attract to your business, and then go out and actually find someone who resembles them. Approach them and ask whether they’d like to help you build your business by asking a few questions.

It might sound a little creepy at first, but as long as you’re transparent about the reason why you’re asking them questions, they should be more than willing to help.

The key here is not to just simply guess at your answers. You could be way off base and this would become detrimental to your marketing results as you won’t be hitting the right chords with your audience.

Crafting Your Messaging

This is the fun part! Now that you have your target audience all figured out, it’s time to create a brand message that aligns with exactly who they identify as and what they’re struggling with. As you’re creating your message, go back to the specific challenges your target customers are facing.

Think about stories you could use to address those challenges and prove the effectiveness of your solutions. As a small business owner, you have two stories to tell. First, there’s the story of how you got to where you are today; how you started, why you’re here, and the challenges you had to overcome to get to this point.

This portion should relate to the specific struggles and goals of your target market. Secondly, you have your customers’ stories. These are the challenges your customers face on a daily basis and how your product’s benefits solve them.

Talk to your salespeople or, if it’s just you, refer to your past customers and dive into those specific success stories. Once you have these stories in place, you can use them on your website, across your social media channels, in any marketing videos you create, and anywhere else you show up in front of your potential customers.

So, who’s your target market and how are you speaking directly to them? Let us know in the comments below!


Ashley Hoffman • Guest Blogger • Digital Marketer

Ashley Hoffman is a freelance digital marketer, writer, cat mom, and Seattle-based coffee snob. She recently started her business helping creative women-owned businesses find their voice, tell their story, and connect with their customers.

When she’s not helping fellow girl bosses tell their story, she’s listening to podcasts, reading, working on her novel, and co-leading a meetup group in Seattle. She spent a few months living in England and, since her return, wishes America would make afternoon tea a “thing.”


email us: // follow us: @culturabrandstudio

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