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3 Easy Ways to Improve Your Ethical Business


Let’s talk about some easy ways you can improve your ethical business practices.

As business owners, we are faced with so many choices on a day to day basis — from what suppliers we use to how we run and operate our businesses.

All of these choices can be incredibly overwhelming when piled on top of all the other tasks. If you have ever found yourself rushing through a business decision because you just don’t have the time, you aren’t alone.

The problem is, if you are an ethical business, the choices you make will fundamentally affect your brand in more way than one.

To help you solve this problem, we have found three easy ways that you run a more ethical and sustainable business that helps the world flourish around you.

Leave a comment and tell us what makes you an ethical business!

01: Stick to Your Values

As a business owner and human in general, you have values.

Your personal values closely reflect your business values most times, and so before you dive into your business you need to establish your values.

One of the best ways to run an ethical business is to not only establish values but stick to them under any circumstances in your business.

You will have ups and downs as a business owner, but it’s most important that you stick to your values no matter the situation or season you go through in your business.

If you don’t stick to these values, you run the risk of damaging your brand reputation and violating your customers’ trust. If your customers see you making decisions that don’t align with your values (and theirs), they will begin to question your integrity.

To avoid this, it’s best to determine your values early-on and stick to them.

02: Give Back to Your Community

Business owners have a ton of things on their plate to begin with so the idea of adding something else may seem a little heart-wrenching.

However, giving back to your community is something that needs to be at the top of your to-do list as an ethical business owner.

The community you give back to could be the immediate physical community that you live in, or it could also be your online community if you are running a business with an online presence.

Not only does this help you to grow your business, but it truly does leave a lasting impact on the community around you.

Tip: choose a cause that is close to your heart but also one that reflects your business and ideal customers. Make sure that the cause is also aligned perfectly with your company values.

03: Make Constructive Criticism Your BFF

Sometimes hearing feedback on your services and products can be a bit tough, and some business owners take it to heart.

But one of the most ethical things that you can do as a business owner is to ask for constructive criticism and implement changes regarding the criticism that you have received.

Sometimes we think we are doing what is best for our company and community, but we may only see things through one lens.

This means that we always have room for improvement, and if we are taking advice from our customers we can build an ethical business that actually cares about the customers.

By caring about the customers, their experience and what they think, you can run an ethical business that grows a great reputation for ethics and sustainability.

Remember that a great brand serves its customers’ deepest pain points — so make sure you actually listen to your customers and always improve.

There you have it!

These are the top three things that you can do to run an ethical business that is sustainable long-term, even though there are so many other things that you can do as well.

This is just a great starting point for a business that is ready to start being more ethical as it operates on a daily basis. If you have any other tips, we would love to hear them — drop them in a comment below.

Leave a comment and tell us what makes you an ethical business!


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