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Authenticity and Why It Matters

Being authentically you while growing your business.

Living an authentic life means staying true to who you are and what you believe in. It means staying true to the attitudes and behaviour that truly represent your identity and character.

Staying true to yourself while growing your business not only adds value to your business, it also adds value for your clients as they get to know exactly who they will be working with. By learning who you are, they will feel safe to trust their business in your hands.

The problem is, being authentic is not always easy. It means showing raw failures. It means showing your flaws. It means making mistakes. But it also means showing your strengths.

Living in a technological age, we all know that it is easier to put on a mask of perfection than risk looking vulnerable.While it is not always easy, I genuinely believe it is a crucial part of growing a successful and sustainable business.

Being authentic is worth persevering and getting right.

Being authentic is worth persevering and getting right. Click To Tweet

None of us have a perfect, flaw-free life, so trying to portray an image that suggests this only leads people to think two things:

01. You are superhuman and no one could ever live up to that expectation.
02. You are hiding something.

Either way, it will negatively affect your business so make sure you think about who you really want to be.

Why authenticity matters when growing your business

“I had no idea that being your authentic self could make me as rich as I have become”

– Oprah Winfrey

I had no idea that being your authentic self could make me as rich as I have become – Oprah Winfrey Click To Tweet

01: Authenticity develops knowledge, appeal, and consumer trust with your business.

If your clients can see and relate to the real you, they are much more likely to choose YOU when searching for the perfect business to work with. The fact that you are real person that makes mistakes and has bad days will allow them to feel safe in sharing their true self with you.

02: It makes you stand out from the crowd.

People can see straight through fake information and too-good-to-be-true images. If you give the appearance of perfection, your clients will feel that they can never achieve what you have and go and work with someone more on their wavelength.

03: It encourages engagement.

People are more likely to engage on your social media because people can relate to your realness and vulnerability. Being authentic attracts the right kind of people into your life . . . both business and personal.

Being authentic attracts the right kind of people into your life . . . both business and personal Click To Tweet

04: Being authentic allows you to be super clear on what you do and how you can help people.

You do not have to have all the answers. Being a few steps ahead is refreshing for the people that you work with, but we are all still learning and it is reassuring for your clients to know that you are not the finished, picture-perfect article. You are still learning too.

05: It makes your life SO much easier

We all want an easier life, don’t we? Trying to be someone that you are not drains all your energy — and as entrepreneurs, we need as much energy as we can get. Being the real you is liberating and empowering. Not only to you but to the people around you. By being authentically you, you are encouraging those around you to be their real selves too.

Being the real you is liberating and empowering. Click To Tweet

How do you practice living authentically? Leave us a comment at the end of the post!

Ways to ensure authenticity

  • When you are setting goals, be sure that you are emotionally connected to them and that they are heartfelt.
  • Think about why the goal is important to you and how it will feel to achieve it.
  • Get super clear on what your goal will mean to you and why.
  • Be clear on what your core values are and ensure that everything you do is in alignment with them.
  • Trust that you will know very quickly when you are out of sync with your core values because even when you are fulfilling someone’s desire or need, you will be left feeling unfulfilled and unhappy.
  • Live with integrity.
  • Ask yourself: do your actions match your words? Does what you say you are going to do, match with what you actually do? Do you mean what you say and say what you mean at all times?
  • Be real in all that you do.
  • Make sure you are being honest in your opinions, beliefs and thoughts.
  • Check in with yourself on a regular basis and ask yourself: am I truly happy?

If you are living a life that is true to your values then your answer will be a definite ‘YES’. Happiness is not something that appears once we reach our goal. It is very much a part of the journey as long as we are living an authentic life.

Authenticity cannot be achieved by constantly looking outside of ourselves and comparing ourselves to other people’s achievements, opinions and preferences in life. If we are so busy following others and trying to be like them, how can we possibly know who we are?

To achieve real authenticity, we have to stop comparing and go within ourselves and really get to know ourselves and who we truly are.

This is OUR life, so we need to figure out what matters to us most, what we believe in, and what we want from our life. These things can only be reached by self reflection. 

Comment and tell me — how do you practice living authentically?


Natalie Ford • Guest Blogger • Natalie on Facebook

My name is Natalie Ford and I have been a female entrepreneur for the last 20 years.

I work with female entrepreneurs and business owners helping them to get out of overwhelm and frustration, and into purposeful productivity. This allows my clients to effortlessly grow their business, while keeping freedom of time and income to spend quality time with their family.



email us: // follow us: @culturabrandstudio

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