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How This Organic Skincare Company is Changing The World, One Bottle of Ethical Argan Oil At A Time

Joèl’s Unconventional Story

I’ve owned a beauty and wellness company for nearly eight years now, but few people would guess that my path toward ethical entrepreneurship actually started in a very frightening and unconventional way.

In fact, I don’t think many people out there can claim that their ethical business started because of a terrible condition affecting their eyelids, but I can! Curious? Let me explain…

I went from looking like my healthy, happy 30 year-old self to looking like a 70 year-old overnight – my eyelids were scaly, red and angry. I had no idea how I would heal my eyelids so they would return to their blessedly normal state.

For anyone out there who’s ever dealt with a skin condition like that – you know how terrifying it can be.

I was not pleased. I was even less pleased to discover that after trying about a dozen products, there was not ONE that helped my eyelids, other than a steroid cream from a doctor – a cream that could only be used for a maximum of 7 days.

I just knew there had to be something better.

And it turns out, I was right.

Who had the secret potion for me? My very own Moroccan mother-in-law. Once I tried her handmade Argan Oil, my scaly and red eyelids miraculously transformed back to their healthy, vibrant, and supple skin in just a few days. Obviously, now all of my friends wanted to get their hands on this ‘miracle oil from Morocco”, too.

That’s when I asked my mother-in-law how much of this stuff she could actually make. She simply answered: “I can make as much as you’d like.”

And we’ve been in business together ever since.

The Green Beauty Movement

This is actually a wonderful time to be in the beauty business. Yes, it’s competitive, but we have the opportunity to work with customers who appreciate what we do – and how we do it.

People like you and me have finally had enough.

We are tired of questionable ingredients.

We are tired of products made in unsustainable work environments. We are tired of nature having to pay the price for our self-care purchases.

The movement toward “green beauty” has been brewing for a while and we believe that this is absolutely something to celebrate. Not only do we now care more about what we put in our bodies with regard to food, but we really care about what we put on them as well.

While this whole approach to beauty and wellness is totally trending now, this was certainly not a thing when I was growing up in the 1970s and 80s. We pretty much ate what we pleased and we just picked up whatever personal care products looked and smelled good in the stores.

But meanwhile, data piled up on common, but harmful body care ingredients (think in soaps, lotions and other daily essentials). These problem ingredients are not good for our bodies, they’re not good for the environment, and they’re certainly not good for the humble hands that help make them.

Which sneaky ingredients am I talking about?

I’m talking about possibly carcinogenic parabens, and endocrine-disrupting phthalates, and polluting microbeads. Then there’s the unethical working conditions.  To top it all off, you have the horror of animal testing. I’m not trying to make you depressed – it’s time we wake up and hear the truth behind the beauty industry.

And I have great news: we are not powerless.

How We Can Change the World

It might seem overwhelming and complicated to overhaul your beauty routine to make it green and ethical, but believe me – you can make it easy with the right approach. Here it is: change the world and reveal your healthiest self in the process by swapping your usual conventional picks for their greener, more sustainable alternatives. This has never been easier, or more luscious, than now.

Natural, green, ethical, eco-friendly, and cruelty-free: you no longer have to sacrifice quality and efficacy for beauty picks that are good for you AND the planet.

The thing is, there is no good reason to use harmful chemicals in beauty products in this day and age. Sure, they can be effective to a degree and they certainly are cheap. But there are so many nourishing, highly stable, and totally luxurious ingredients out there to use on our skin, hair and nails that don’t contain anything questionable. Sometimes they may cost a little more, but most, if not all, of us would agree – they are worth it.

Saadia Organics

I run my company, Saadia Organics, from Vancouver but our star ingredient – Argan Oil – is made in Morocco. My mother-in-law, Saadia, is our proud production manager. At Saadia Organics, we choose to do things differently.

Our Values

  • We are socially-conscious and fair-trade. We hire single mothers to hand-press our oil for us in Morocco, ensure that their workplace is private and nurturing, and that their hourly wage is fair and acceptable – by Canadian standards. While many companies of our size will take advantage of lower wages and conversion rates, often paying an equivalent of only $5-10 a day, we at Saadia Organics are proud to provide wages that sit far above the North African average.
  • Our products are eco-friendly. Our Argan Oil is made from the fruit from the Argania spinosa tree that grows in southwest Morocco. We would not be able to sleep soundly at night knowing that our products are harming the Earth, so we strictly prohibit unsustainable harvesting practices: instead, we simply wait for the fruit to fall from the tree. Once it has fallen, we simply gather it from the ground. We also are planting and growing our own trees on the farm that Saadia inherited several years ago.
  • We use only eco-friendly packaging. We do our best to trim away excess, useless packaging and avoid plastic as much as possible. It’s all about sending out things that are reusable and recyclable. There is enough packaging in the world and we refuse to contribute to a growing problem.
  • We are cruelty-free. We are huge animal lovers and would never consider animal testing. Cruelty-free standards can vary from country to country – we hold ourselves to the highest standard and strictly prohibit animal testing of any kind. Instead, we happily test Saadia Organics products on willing friends and family!

How to buy socially-conscious, healthy, and eco-friendly skincare

If you’re ready to do the green beauty swap and buy quality products that do no harm, some research and reading is a must on your journey to a healthier earth – and a healthier you.

Check out the “About Us” page on your new green beauty company finds. Do a quick Google search and read up on their practices.

Ethical businesses are proud of their sustainable and green initiatives. Like us at Saadia Organics, entrepreneurs, doers, and dreamers the world over are creating the new beauty and wellness industry you want and deserve. Let’s work together to change the world, one beauty swap at a time.

 

Comment and tell us what your favourite beauty brands are.

AUTHOR BIO

Joèl Adrienne • Guest Blogger • Saadia Organics

Joèl (pronounced “Joelle”) has been the owner of Saadia Organics Inc. since it was founded in 2011. When she’s not focusing on her beauty and wellness company, she’s hanging out with her husband and two daughters. And she is always amidst planning their next vacation adventure.

BRANDING FOR ETHICAL + VISIONARY BUSINESSES.

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