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The New Facebook Community That Will Grow Your Ethical Business

The New Facebook Community That Will Grow Your Ethical Business

The Soulful and Ethical Entrepreneur Society

(The SEE Society)

Request to join The SEE Society here:

The Soulful and Ethical Entrepreneur Society is a new Facebook community that was created to help passionate entrepreneurs increase their profitability in their business and share their mission with the world.

How Joining the Group Will Help You Find Success

In the SEE Society, we will have networking activities and posts that encourage business owners to share their ideas, services and products with the other members of the group.

With the right marketing and brand positioning, your customers can be transformed into loyal fans. To find loyal fans, you need to find people with the same ethics that align with your business.

The SEE Society is the perfect opportunity to pitch yourself and connect with other people that care about the same things you do.

We will also have fun giveaways and prizes that include hand-selected, sustainable products and services from other members of the group. This is an excellent way to promote your business, make longlasting friendships and entrepreneurial connections that will supercharge your growth.

Business strategies will also be discussed so we can all post our achievements and share how we were able to accomplish them. The more successful people in the group are — the more likely everyone is to participate and become loyal customers.

Join the SEE Society to Grow Your Business

Soulful and passionate entrepreneurs should join the SEE Society if they are ready to engage and grow their business — but also become a loyal fan to other businesses.

A business doesn’t need a million fans to be successful — you only need your loyal following.

Your tribe is in this group. Your ideal customers are in this group. This is the place for you to share your ideas and grow your brand loyalty.

About The Host

My name is Erin Blondeau and I’m a brand strategist from Vancouver Island, BC.

I am a huge nerd — when I’m not working, you’ll probably find me listening to true crime podcasts while I grocery shop, rapping along with 2pac in my car or shopping at thrift stores.

At my core, I am an entrepreneur that has always been drawn to emotional topics surrounding social impact, culture and the planet. I’ve always felt a need to dive deep into the more challenging concepts in life — it’s my deepest desire to make a change, no matter how big or small.

I decided to launch Cultura Brand Studio with this desire in mind. I want to help amazing entrepreneurs get their mission out to the world and find success while doing so.

Prizes and Giveaways

There will be prizes and giveaways to engaged members of the SEE Society. The purpose of this is to give people in the group a chance to try products from other soulful, sustainable and ethical businesses inside the group.

We want to encourage growth, and what better way than to get your products in the hands of your dream customers?

Invite Your Friends

If this sounds like a group that you’d like to be a part of, make sure you invite your friends and other qualifying connections to the group.

Everyone MUST answer the questions to be approved. The group is exclusively for entrepreneurs that match the criteria we talked about above. The group is a close-knit community and therefore, we need to be selective in our process.

Please read the rules and answer the questions to be approved.

Rules of the Soulful + Ethical Entrepreneur Society

Everyone in The SEE Society must engage, so please only join if you are ready to engage and grow your business to its full potential.

☽ The rules are simple:
1. Don’t be a jerk.
2. If you’re going to self-promote, it better be beautiful!*
3. Show up and engage.

*self-promotion will be allowed on a trial basis. I will allow self-promotion as long as you are putting thought into it and doing it to serve the group. Explain to us WHY we can use your service or product — explain how it is going to make a difference for us.

Please don’t be spammy — just be real and authentic.

Do You Qualify to Join?

If you’ve read through the criteria and you think you’d be a good fit for the group, I’d love to have you there! All you have to do is request to join the FB community (make sure you answer the questions) and I’ll review your answers and your profile.

Once you’re in, we can all work on networking and growing our businesses!

See you in the group

5 Reasons Why You Should Create a Quiz For Your Business Using Interact

5 Reasons Why You Should Create a Quiz For Your Business Using Interact

Full disclosure: This post is my honest review and experience of working with Interact to create a quiz. This blog post contains affiliate links. If you do decide to try Interact and you click on one of the links provided below, I will receive a small commission on your purchase. 

If you decide to create a quiz, comment below and tell me how you felt about the process!

5 Reasons Why You Should Create a Quiz For Your Business

(& An Explanation On How To Do It)


We’ve all seen ‘em: the Facebook quizzes, the Instagram quizzes, the Buzzfeed quizzes.

It reminds me of when I was a pre-teen, taking a quiz in Cosmo and Tiger Beat magazine (kids these days will never know, amirite?) wishing so hard that my crush really did “like-like” me.

After my Tiger Beat phase, my love of quizzes grew when I started taking in-depth personality tests to figure out what type of person I was. I loved learning about myself from what seemed to be an outside point of view.

Turns out I’m not the only one that loved taking these tests — there are actually psychological reasons that back-up our deep desire to take quizzes. You can learn about that here.

But all of that aside, how many of us know how valuable these quizzes can be for marketing our business?

As I’m sure you’ve seen, the internet is exploding with the popularity of quizzes used for content marketing and lead magnets, and I want to tell you first hand how easy it was to set up.

Quizzes are an incredibly valuable marketing tool for your business and you should definitely be utilizing them.

If you want to check out my quiz and find your brand personality type, click here!

Here are 5 reasons you should make a quiz for your business right now:

01) You’ll grow your email list. Quickly.

By having a quiz, you are encouraging people to opt-in to your newsletter list because they want to see their answers and have content tailored to their quiz result.

02) You’ll position yourself as an expert.

Because you will likely be creating a quiz based off information that you already know, you will be positioning yourself in your audience’s mind as an expert. If you market your quiz just right, people will be impressed at how much you know and how much you can tell them about themselves.

03) You’ll have a wider reach and share potential.

As content marketers, I’m sure you know that creating shareable content is key — but it is also incredibly hard. According to Interact, 10% of people who take quizzes share their results on their social media channels!

04) Market research is much, much easier.

You will learn about your audience by offering them an interesting quiz to take. We all know that market research can be difficult to conduct sometimes. With a quiz, you can gather important data about the quiz-takers and use it to understand your target market better.

05) It’s a great conversation starter.

Quizzes are an incredible way to start a conversation with your audience. Like we mentioned in number three, people are likely to share their quiz results on social media. If you can ask engaging questions and encourage people to have a conversation about their results, you can increase your engagement which means you’ll show up more on people’s newsfeeds.

Have you read enough already? Start your quiz now by clicking here.



My Quiz Making Process

Truthfully, the most challenging part of creating the Interact quiz was brainstorming an idea that I felt was worthy enough for my audience. I tend to set unrealistic expectations for myself and always want to be perfect from the beginning.

See, I didn’t want to just create any old quiz and waste my audience’s time. But I know from my journey as an entrepreneur (and from my business coach) that this is a mental block that is only preventing me from getting the work done.

Once I got over that mental block, I went to Interact and began by creating a few different quizzes just to test the waters and see what it was like.

To help me narrow down my thoughts, I decided to do some brainstorming first and figure out what my audience is really looking for. I looked back at previous conversations between me and my clients and looked at commonly asked questions in Facebook groups that I am a part of.

I found that many entrepreneurs are wondering how they can achieve a cohesive brand throughout social media, their website and in-person.

What better way to help them than to create a quiz? It felt like the perfect opportunity so I just jumped right in.

I started by opening a Google doc and by drafting the results of the quiz first. I created four personas of the types of business owners that would probably be taking my quiz.

I also researched a few notable clients to see what their brand personalities were like and where they would fit into the quiz. Like I said, I really wanted my quiz to be authentic.

A few audience personas came to mind right away:

  • Soulful and passionate businesses (these are usually the instagram influencers, the life coaches, the wellness people, the yogis)
  • Funny and entertaining businesses (these are the YouTube sensations, the charismatic photographer who loves taking hilarious photos)
  • Luxury and high-end (these are the fashionistas and hair stylist clients that are so well put-together, they make me feel like a hobo)
  • And finally: thoughtful, calculated and intelligent (these are the accountants, self-proclaimed obsessive and detail oriented people)

Once I had these results written down, I continued to create my quiz with the purpose in mind to help my audience. I really wanted it to be worth their time, and I wanted them to feel like they received a lot of valuable information for free.


The Personality Quiz Template

Interact has tons of awesome templates that you can choose from to make designing a quiz super easy.

I ended up creating a quiz from scratch because I wanted to go through the entire process so that I understood how to use Interact properly.


As you can see, you can choose three different types of quizzes:

  1. Assessment
  2. Personality
  3. Scored

There are also many ways to brand your quiz — which makes the brand designer in me very excited *claps*.

I may be a little bias by saying this, but it is extremely important to brand your quiz to your business, making sure to  use the same fonts and colours throughout; you don’t want your audience to feel like they are just taking some random and generic quiz.

You want them to know that they are receiving something of value from you. You want them to realize the quiz was created with love!

Anyway, the quiz type that I used was a personality quiz — it was so easy to do!

For a detailed tutorial on how to design your own personality quiz, check out this blog post.

Images That I Used

I knew that I really wanted my quiz to have beautiful imagery so I chose photos that resonate closely with my brand. For my Instagram account, I use images that are pink, black, sometimes blue, and have a certain filter over them. I decided to choose images that convey this moody look.

I searched on Unsplash, Pixabay, and Kaboompics for my photos. As soon as I saw the picture above, I knew I had to have it for my quiz.

Ready to go? Start your quiz now.

My Questions & Answers

Next, came the question and answers part of the quiz creation.

Choosing my questions and answers was probably the most difficult part of creating my quiz, but once I spent time developing the four types of quiz-takers in my mind, it was much easier.

If you are stuck for questions, check out these ideas.

Like I mentioned above, I spent time creating personas for the audience that I am directing the quiz toward.

To do this, I asked myself what types of people are likely to take the quiz and I spent some time writing about who those people probably are. Once I knew who the results were, I knew what questions to ask them. I thought about the questions that I usually ask during a brand discovery — questions that would help me find someone’s brand personality in real life.

Below are the four results / quiz-taker personas that I mentioned before. These are very important in your quiz creation because they will set the foundation for your quiz! Make sure you spend time thinking about what the results are going to be.


Email Marketing Integration

Another incredible feature of Interact is the ability to integrate it with your email list.

For the sake of simplicity, I didn’t set up an integration with Mailchimp (yet) because I am waiting to create a longer campaign. I wanted this quiz to be super simple for my audience to try out but I can’t wait to make a more in-depth quiz that will send my audience their results.

This is a great way to nurture your lead and convert them. You can find more details on how to integrate it with email marketing at this blog post.


After creating a quiz, researching, and speaking with some representatives at Interact, I can honestly tell you that I am very impressed. Their entire company has the best customer service I have encountered, and the quiz creation process was a breeze.

I can already tell that this is going to be a well-used tool in my business.

Questions? I’d be happy to answer them!

Comment and tell me — what are your favourite quizzes to take?!

Full disclosure: This post is my honest review and experience of working with Interact to create a quiz. This blog post contains affiliate links. If you do decide to try Interact and you click on one of the links provided above, I will receive a small commission on your purchase. 

If you decide to create a quiz, comment below and tell me how you felt about the process!

10 Life Lessons I Learned From Moving Solo Across The World

10 Life Lessons I Learned From Moving Solo Across The World

10 Life Lessons I Learned From Moving Solo Across The World

and how I discovered myself and gained the confidence to be who I truly am.

• • •


Hey guys! It’s Erin here. I am so excited to share the story of my friend and ex-colleague, Shannon Rehsler with you today. 

Shannon has been an inspiration to me with her tale of spontaneity and positivity, which you’re about to read. I worked with Shannon for a while in our hometown on Vancouver Island, British Columbia. After going through a breakup, she boldly decided to pack up and leave her entire life behind to go on the adventure of a lifetime, while her friends, family, and colleagues cheered her on from the sidelines.

Her story is important to me because when Shannon was going through a split from her long-time partner, I found out I was pregnant. Both of our lives were changing exponentially, and ironically, they were the opposite of what we thought they would be. Let me explain.

See, Shannon was in a long-term relationship, and I’m sure she thought she would be walking in my shoes by then: having a baby, settling down, making a family.

I, on the other hand, being a career-obsessed designer, thought I would be in Shannon’s shoes: packing up, travelling the world, living spontaneously.

But as it turns out, life had something very different planned for both of us. When Shannon’s life was uprooted and changed forever, I could see life being breathed back into her soul. I could feel opportunities open up for Shannon. And when my partner and I found out we were expecting a baby, life was being breathed back into me in a very different way as well.

Life can change at the drop of a hat, but it worked out perfectly for both of us. When I began to launch my blog, I knew that I had to reach out to Shannon so she could share her story with us.

Here is Shannon’s story and advice, in her own words:


01. Not Having a Plan Can Be the Best Plan

I’m not going to lie — I’m a person who likes plans, making lists, following rules, colouring inside the lines. You get the picture.

But that all changed when I booked a one-way flight to Australia with accommodations for only my first seven days. Obviously, I had ideas about where I wanted to go, what I wanted to see, and how I wanted to spend my time. But, I also wanted to be able to make decisions in the moment. What I learned was that when you don’t have a plan, whatever happens will be perfect.

What I learned was that when you don’t have a plan, whatever happens will be perfect. Click To Tweet

Because I didn’t have expectations or rules for myself, everything I did was just what I wanted to do, and I can honestly say I have no regrets.

02. Stop the Constant Comparisons

Everyone’s life is different, and we are all following our own path.

It’s normal to compare your life to those around you and think: Why don’t I have that? Why am I not where they are?

I learned to accept that my life wasn’t turning out to be the same as my friends. What I thought I was meant to do and what I thought my life should look like, was not actually meant for me . . . at least not at that time. I could fight it, worry about it, and cry about it… or I could accept it and choose to find my own path, and see where it took me.

What I thought I was meant to do and what I thought my life should look like, was not actually meant for me . . . at least not at that time. Click To Tweet

I realized I had to find my own path, who I was meant to be, and what I was meant to do. It turns out, what I needed was to move to Australia, completely by myself. What?!

So I applied for a visa, booked a plane ticket and accommodations for seven days. Five months later, I boarded a plane and flew away from my home to find my own path and embrace my new life.

03. Take Risks

This might not be a new piece of advice, but… when was the last time you actually did something that scared you? Big or small. Be honest! Has it been a while – maybe too long?

I found that when you step outside of your comfort zone, you are building your confidence. Put yourself out there and try something new, or go somewhere new!

I found that when you step outside of your comfort zone, you are building your confidence. Click To Tweet

Making the decision to move to Australia was the biggest risk I had taken in my life thus far, and I am so happy I did it because the outcome was amazing. If you take a risk and things don’t work out, shake it off; at least you know you tried and I bet you will still learn something from it.

04. What My Values Are And What Really Matters

This is something I am still learning, and something that will change and develop as time goes on.

You are the only one that can decide what your priorities are and what serves you best in your life. You do not have an obligation to explain or apologize for what is important to you and what is not.

When you say yes to something (or someone), are you saying no to yourself?

I ask myself this when deciding what to do in my life. I learned how to put myself and my needs first after putting myself last for so long. I am finally spending time doing things I love and things that make my heart happy and full. I have learned to stop feeling guilty about saying no to something that I know will not serve my best interests in the long run.

I learned how to put myself and my needs first after putting myself last for so long. I am finally spending time doing things I love and things that make my heart happy and full. Click To Tweet

05. How to Put Myself First, Always

I am so happy to have learned how to value myself, although I still need daily reminders. Self-value goes hand-in-hand with discovering what’s important in our lives.

I spent most of my teenage years and early 20’s putting other people first. I was constantly worrying too much about what other people thought of me, and how my actions would affect them. I’ve finally taken the time to learn what my needs are. I’ve learned how to ask myself what I want in order to become the best possible version of myself.

06. New Friendships Are Possible

I met some truly amazing people in Australia.

Not just people that were fun to hang out with, but people that I traveled with, lived with, and learned lessons from. These are people that were once strangers but that I now call true friends. Even though we’re separated by land and ocean, I know I will see them again. 

To be honest, trying to make new friends can be just as scary as dating new people, but this is a risk you should take! You never know who is out there, waiting to share their story with you.

You do not need to move to the other side of the world to make new friends, though. Join a new group, talk to someone you see often at the gym, or your local dog park. You can even reach out to someone you haven’t talked to in a while and reconnect with an old friend. Don’t let fear get in the way!

You’ll also notice that the more you put yourself out there, the more your confidence grows and the more comfortable you will become just being yourself.

07. How to Be Alone

Personally, I don’t mind being alone. As an introvert, I actually enjoy it.

But actually going places alone — like to dinner, the movies, or the beach — can still be a scary concept. It’s like going on a first date, but with yourself.

I’ve finally learned to enjoy things that were once scary, like owning my own schedule, going where I want when I want, sitting where I want, listening to my own music, and enjoying my own company.

When you learn to be alone, it allows you time to check in with yourself and how you are feeling. Doing things alone is another risk you can take that will help you gain confidence.

Seriously — try walking into a café and sitting at a table for one. Pick any table you want. Order your favourite drink and do something you enjoy like reading a book or writing. You could even just people-watch while you sip your coffee. You can leave whenever you are ready, and when you do, walk out with your head high and a smile.

I bet your date was awesome.

08. Not Everyone is Going to Like You, and That’s Okay

While you are out there taking risks, doing new things, and meeting new people, you have to know that not everyone is going to like you. 

You don’t have to like everyone you meet, either. Remember: this does not make you a bad person. I have spent a lot of time during the past two years discovering who I am and learning to be comfortable being that person. We wish everyone would like us, of course, but first we need to like ourselves. When you like yourself enough, it doesn’t matter whether everyone else does in return.

Be yourself and let your true personality shine. The people that you attract and connect with are the ones that are meant to be a part of your journey.

09. You Can Always Go Home

Your family and friends — the people who care about you — are always going to welcome you back with open arms. No matter how long you have been away.

While I was in Australia following my own path, life at home kept moving forward. Situations and people do change, but the feeling of home will always be the same. It’s comforting to know that when you reconnect with people from your home, your relationships can pick up where they left off.

10. You Can Always Leave Again

Knowing that I am capable of moving to the other side of the world, making new friends and taking risks is empowering.

Knowing that I can move again at any time makes my life better in many ways. I am excited to see where my path will lead next as I settle into a new life in Victoria, British Columbia. As I move to a new house and start a new job, I’m sure this next chapter of my life will teach me new lessons.

I am going to try and live in the moment and continue to put myself first in order to create the life I want.

I hope that you will, too. What can life be like when we reclaim that confidence and self-love for ourselves?

• • •

If you loved Shannon’s story, leave us a comment below! Tell us what you’re thinking or share your own personal story with us.


Shannon Rehsler • Guest Blogger

Hey! I’m Shannon. I’m 26 years old and I live in Victoria, British Columbia. I spent a year living in Australia and my time there was so amazing. It was everything I didn’t know my life needed.

I’ve always liked poetry and writing; I had an English teacher once tell me I should write children’s books. However, most of my writing is done in a journal and for my eyes only, until I started my blog Wonderland

My goal is to be able to reach someone . . . to write something that could help someone the way writing helps me. In my spare time, I enjoy doing yoga, pilates, barre, going hiking or to the beach. A few of my other favourite things include plants, flowers, coffee and dancing.


6 Challenges I Faced While Launching My Business

6 Challenges I Faced While Launching My Business

6 Challenges I Faced While Launching My Business

I’m going to be truthful with you and share some of my vulnerabilities today.


Throughout my recent journey into building a business, I’ve had many ups and downs. It sounds cliché, but it’s true.

I’ve recently developed a new mission in life: I want to live authentically and be true to myself.

I want to be who I am and share my thoughts without being afraid of failure or judgement. I hope that if you are launching a business (or thinking about launching one), you might benefit from my personal experiences and the strategies I’ve found to overcome the challenges that came my way, which is what compelled me to share them with you today.

Let’s get real: I obviously came across more (oh, many more!) than six challenges in the process of launching my business, but after reflecting on it, I think they all really come down to these six main setbacks:

  1. creative block
  2. feeling inadequate
  3. overwhelm
  4. loss of words
  5. needing to hire help
  6. every-day challenges

Can you relate? If you’re currently in the process of launching your own business, you might be going through one of these right now. Below, you’ll find my strategies for coping and keeping your eyes on your goal, without driving yourself nuts in the process.

• • •

I have spent the last few months battling each day with contrary emotions like doubt and perseverance, apprehension and excitement, fatigue and inspiration. Most days though, what really gets me is the dreaded creative block.

Hell, I even have creative block as I’m writing this to you right now. But I won’t let that stop me.

All right, ready to dive into the six challenges I faced while launching my business? Let’s do this.

• • •

01: Launching a Business With Creative Block

Creative block strikes when I’m in front of a computer. My mind goes blank and I can’t figure out the first word to type ( or second, or third…). The voice in my ear is whispering that I’m not good enough, that no one will want to read what I write, and that I should just give up already. Sounds familiar? You’re not alone.

But guess what? I’m not going to give up. Because even if no one reads this, at least I did it for myself and showed that little whispering voice who’s boss – and so can you.

Today, I listened to Amy Porterfield’s recent podcast episode (#217: Why You Aren’t Taking Action with Brooke Castillo) in which she featured life coach Brooke Castillo. Brooke shared a puzzling idea: we should aim for “B-minus” content.

Um, what the?

B-minus? How can that be right, when we hold ourselves (and our business) to a much higher standard? Well, it doesn’t mean we’re going to produce “B” quality services or products. It means that for our own content and marketing, we should aim for finished, not perfect.

That’s why I am sitting here, writing a post for you even though I know it won’t be perfect. But regardless of perfection, the result is I am getting my message out to you and the world to read. And that beats perfect any day.

Brooke said it best herself: “B-minus work can change people’s lives. Work that you don’t produce at all, does nothing in the world.”

With Brooke’s words in mind, I can push through my creative block – and so can you.
If you have any boss tips on dealing with creative block, we want to hear! Please share with us in the comments.

Below, we’re diving into business launch challenge #2…

02: The Imposter Syndrome

Throughout my business launch, I’ve had many days where I feel like I’m not good enough, strong enough, you-name-it enough for entrepreneurship. In case you haven’t heard the term before, it’s known as “imposter syndrome”.

I hear the doubt in my own head, and I hear it come out of my friends’ mouths, too.
“I’m not good enough.”
“There are people out there that know way more than I do”.

First, you ARE good enough. Second, I’m sure there are people that know more than you. But they are not you. They can’t offer the same things that you can, because you are a unique, strong person with your own entrepreneurial superpower.

You just have to figure out how you can offer that superpower to your customers. You are worthy. You can do it. Stop watching the competition because that’s only going to impede your progress.

Researching your competition has its time and place, but not during every second of your journey. When you are creating content, or even just trying to get your business off the ground, focus on yourself and what YOU have to offer.

How do you deal with imposter syndrome? Got any tips to share? Please tell us in the comments.

Now, onto setback #3 (if you’re a mom like me, I know you’ll relate to this one).

03: The Intense Overwhelm

I’ve also had days when overwhelm has struck me in the side of the head. Days when my chest is weighed down, and my breathing feels restricted from the pressure.

Overwhelm has been a big one for me, in my personal journey toward launching a successful business. Overwhelm rears its ugly head when I think about all the different stages of launching a business (there’s a lot!). Even on good days, it’s overwhelming trying to launch a business with a 9-month old, a dog, and a home to run.

But I will not let that overwhelm overtake me. I am strong; I will persevere because my ultimate goals are so worth it, and I know yours are too. If I can manage to take a step back from my work and just find time to breathe, the overwhelm starts to subside. Getting outside in the fresh air for a quick walk can also help snap me back into reality.

What do you do to fight overwhelm? Got any self-care practice that works like a charm, every time? We want to hear about it! Please share in the comments.

Moving onto challenge #4.

04: Putting Feelings Into Words

How can I put my feelings into words?

This little speedbump gets me every time.

It often feels as though I have lost my voice, and that I’m not sure how to channel it again. Even though I love writing and used to journal as a teenager, it’s still a challenge for me. Every. Time.

So, how the heck do I get over this? Here’s how: I write. I write even if it’s garbage, and even if it doesn’t make sense.

You should try it — write even if you don’t know how to spell. Better yet, purposely write bad stuff (more on this below). Once you get all of your ideas out on paper (or the computer), you can go back and gently craft your language to make it say exactly what you want it to. That’s called editing, but before you can edit, you need to write it down in the first place.

Which leads me to my next point.

05: Knowing When to Hire Help

If you’re not so great at grammar or writing, and you’re letting that stop you from launching your dream business, here’s a revolutionary thought: hire help. You can hire someone to assist you with anything that you are not efficient at. If your time is money, you are wasting money spending too much time on something that you could be outsourcing.

The key to having a profitable business is to automate everything you can, so you stop trading your time for dollars. Remember that time is not renewable. We will never get our time back, so we should start thinking of strategies to help keep our time to ourselves.

If you have the means, spend money outsourcing your administrative tasks to a virtual assistant. You can also outsource your writing, editing, marketing, design, and even your cleaning!

Personally, I don’t want to wake up forty years from now and look back at my twenties to realize I spent every waking moment doing chore, after chore, after chore.

What do you outsource to help power you through your business launch? Share with us in the comments.

Finally, here’s the last setback I wanted to talk about today.

06: Working Through the Challenges

Like every human on this planet, I have things on my mind most days. Some stuff is hard. . . Really hard. Life’s challenges can easily get in the way of the tasks I should be doing, like running a business and being a good mom.

I’ve found that in order to work through these challenging thoughts and situations, I need to take some time to myself. I need to spend time on my own.

Keep in mind though, my alone time is never really alone time (ha! What’s that again?). I have a dog and a baby, so these two sidekicks are always by my side. But I strive to find those few moments when my son is quietly playing by himself, and my dog is asleep at my feet… That’s when I can really dive into my thoughts and be present with myself.

I think as humans (and especially women, am I right?), we tend to forget about ourselves. We forget that we are people. We lose our concept of self and abstain from treating ourselves the way we should.

Think about it this way: if someone close to us was troubled, their sadness and hardships would probably become our own. We would, presumably, ask them what is wrong and how we can help. We’d probably listen to that person and give them our love.

Why don’t we do that for ourselves, too?

Try This: Create Bad Stuff On Purpose

Earlier I mentioned creating bad things on purpose. Isn’t that counter-productive?

Well, it may sound like it, but just hear me out. Someone gave me this advice recently on a Facebook post, and once I tried it, my productivity shifted and improved wildly

Purposely creating bad stuff takes away the pressure to be perfect, and all of a sudden, the creative block starts to lift.

Just knowing that your only goal is to produce bad or mediocre material. . . that makes it easier, doesn’t it?

Have you tried creating bad stuff on purpose? I’d love to hear how it helped you – please share with us in the comments!

My Mission

I don’t know if any of my ramblings have made an impact on you. I don’t know if it will affect you as much as it has affected me while writing it. But regardless of the outcome, I will relentlessly work toward my mission and the goals that I have set for myself; I want to share my truth and live authentically, and in-turn I want to work with people that are like-minded.

It’s common to attempt perfection while living in the age of social media, but I think there is value in sharing real, authentic moments like these. Someone may find value in my story when they see that life isn’t always perfect.

• • •

If this post has helped you in any way, I’d love to hear it. Please leave a comment below or send me a message.


Erin Blondeau • Graphic Designer

I’m obsessed with anthropoids, the 1960’s, and anything true crime (SSDGM). I’ve been a graphic designer for five years; I studied graphic design, communications, and anthropology (my FAVOURITE subject) at Vancouver Island University and Camosun College. My true passion lies not just in design but in humanity. I love all aspects of human nature, from evolution, to pop culture, to history.

Who is Cultura Brand Studio?

Who is Cultura Brand Studio?

Click to download our FREE brand strategy brainstorming guide:
Ideas to Ponder for Your Brand Strategy.

Who is Cultura?

Well, after months of hard work and 13-hour days, I am thrilled to say that Cultura Brand Studio has finally launched. We are now offering you top-notch services and education so you can be a successful multi-talented entrepreneur and live the life you’ve always dreamed.

If you’re wondering who’s writing to you right now, my name is Erin Blondeau. I started Cultura Brand Studio with a vision to develop in-depth brands for entrepreneurs and passionate people just like you. We are located on Vancouver Island, British Columbia but work with clients all across the world.

What we do

Our branding process goes much further than designing just a logo. Many of you might not even understand what a logo or brand is (there is just SO much to know!) — that’s why we are devoted to educating you on the importance of branding. We want to give you a glimpse into the ever-evolving world of marketing and design.


Our goals

It is our goal to make sure you are well-equipped to run your business PROPERLY. We aren’t in business to design something for you as a one-off, throw it in our portfolio and call it a day. We are here to guide you through your journey. We are here to give you the tools you need to succeed.

We want to create brands that are profitable and authentic. We aren’t interested in creating businesses that are shallow or businesses that don’t solve a problem in their ideal buyer’s life. We want to help entrepreneurs create a successful business, so they can spend less time on work and more time doing what they love.

Life is a gift. We need to treasure it.


We care about things like:

  • Giving you top-notch, professionally designed logos
  • Designing a brand that doesn’t follow trends and will stand out from the crowd
  • Helping you develop goals so you can find clarity, increase profits and live your dreams
  • Being transparent throughout our project together so you’re not left wondering what’s going on
  • Providing excellent service and support for fellow entrepreneurs
  • Making high-end design services available to you, no matter what your financial situation is (we can offer payment plans)

We are here to bring your vision to life and to help your ideal customer find you. We want your customers to realize the value of your service or product because if you are successful, then so are we.

Send me (Erin) a message today, and take the first step toward your branding journey. Let’s do it!

• • •

PS: What’s with the name Cultura? Cultura is Spanish for culture; if you know me on a personal level, you know that I have an obsession with anthropology and all-things related to being human. Ever since I was 8 and brought an archaeologist’s field guide to school, I’ve held a fascination for it in my heart.

Culture is an important thing to keep in mind when designing and developing brands. Just because we perceive something in a certain way, does not mean that your neighbour will. Psychology, marketing, anthropology and trends throughout history are just a few of the concepts that I visit when designing. But don’t worry, I won’t bore you with those details now. If you want to know more, please reach out and ask. I’d love to chat with you.

As a thank you for visiting our very first blog post, please download a FREE brand strategy brainstorming guide, Ideas to Ponder for Your Brand Strategy.

All my best,


Owner & Brand Designer


email us: // follow us: @culturabrandstudio

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