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How Meal Planning Can Help Save Our Planet

How Meal Planning Can Help Save Our Planet

Mondays. Some people love them, some people want to skip them altogether.

Out of all the things Mondays represent, our favourite has to do with dinnertime: Meatless Mondays!

There are so many good reasons to consider incorporating Meatless Mondays into your family’s meal rotation and we’ll dive into a couple here.

 

THE ETHICS OF FOOD

There is no point in sugarcoating the truth: 10 billion animals are tortured and killed every year, 97% being farm animals.

In order to meet demand, some factory or large-scale farms keep animals in spaces that are way too small, don’t provide bedding, and often feed them the remains of other animals *

Larger animals=more meat=more money so they’re fed a steady supply of hormones, causing unnatural growth.

Animals that cannot sustain the stress of their living conditions get converted into feed and to combat the aggression and health issues that arise from this lifestyle, the surviving animals also get pumped full of antibiotics and other drugs, all of which are passed on to the consumer.

While there are a multitude of other serious issues with institutionalized cruelty, we’ll spare you the gory details and leave it here- reducing the amount of animal proteins consumed can hugely impact this unethical industry and reduce the amount of toxins passed on to your family; when shopping choose organic to support farms that use kinder practices to raise and slaughter their livestock.

IMPORTANT: * this doesn’t mean that all farmers are like this. The truth is, farming is one of the main reasons that humans have lasted this long. Without agriculture, where would we be? Farmers work long hours, are often underpaid, and care deeply for their animals.

Farmers (especially family-owned farms) deserve our respect. They keep our economy going, our bellies full, and our grocery stores stocked. We are a privileged society here in North America, and we often forget what it would be like without farmers.

This being said, there are, unfortunately, some farms that have horrifying histories of animal abuse and torture, like this chicken farm in Chilliwack, BC. We need to stand up for defenseless animals and condemn these sadistic farmers and workers alike.

ENVIRONMENTAL IMPACT

Another huge impact to consider is environmental.

While studies have shown that most consumers assume fossil fuels are the higher contributor, agribusiness is responsible for more greenhouse gas emissions than cars, planes, ships, and trains combined.

Although there is much effort being put into other areas of conservation, there is a huge gap in the livestock sector.

This reluctance is due to the controversy that could arise with governments seemingly telling people how and what to eat.

Disappointingly, developed countries are the highest consumers of livestock while ranking lowest as far as awareness of its environmental impact and willingness to change.

Two 2014 peer-reviewed studies (here and here) calculated that, without severe cuts in this trend, agricultural emissions will take up the entire world’s carbon budget by 2050, with livestock a major contributor. This would mean every other sector, including energy, industry and transport, would have to be zero carbon, which is described as “impossible”.

The Chatham House report concludes: “Dietary change is essential if global warming is not to exceed 2°C.”- United Nations University

THE EXPERTS WEIGH IN

Experts have spoken up time and time again about the health benefits of reducing the consumption of animal proteins, particularly red meat.

Add to that the devastating effects the industry has on the environment and the unethical treatment of animals and you have the perfect motivation for Meatless Mondays!

Even this minor change to our purchasing and eating habits can have a large impact collectively. 

SHARE YOUR IDEAS WITH US.

We’ll be following up with a piece on vegan swaps soon to give you some ideas so if you have any tried and true favourites, let us know!

Drop a comment below and we’ll pick some to feature in our upcoming article and newsletter. Also let us know if you’re doing anything to help with either of these causes, we’d love to hear how you effect change as well!

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The New Facebook Community That Will Grow Your Ethical Business

The New Facebook Community That Will Grow Your Ethical Business

The Soulful and Ethical Entrepreneur Society

(The SEE Society)

Request to join The SEE Society here: www.facebook.com/groups/TheSEESociety

The Soulful and Ethical Entrepreneur Society is a new Facebook community that was created to help passionate entrepreneurs increase their profitability in their business and share their mission with the world.

How Joining the Group Will Help You Find Success

In the SEE Society, we will have networking activities and posts that encourage business owners to share their ideas, services and products with the other members of the group.

With the right marketing and brand positioning, your customers can be transformed into loyal fans. To find loyal fans, you need to find people with the same ethics that align with your business.

The SEE Society is the perfect opportunity to pitch yourself and connect with other people that care about the same things you do.

We will also have fun giveaways and prizes that include hand-selected, sustainable products and services from other members of the group. This is an excellent way to promote your business, make longlasting friendships and entrepreneurial connections that will supercharge your growth.

Business strategies will also be discussed so we can all post our achievements and share how we were able to accomplish them. The more successful people in the group are — the more likely everyone is to participate and become loyal customers.

Join the SEE Society to Grow Your Business

Soulful and passionate entrepreneurs should join the SEE Society if they are ready to engage and grow their business — but also become a loyal fan to other businesses.

A business doesn’t need a million fans to be successful — you only need your loyal following.

Your tribe is in this group. Your ideal customers are in this group. This is the place for you to share your ideas and grow your brand loyalty.

About The Host

My name is Erin Blondeau and I’m a brand strategist from Vancouver Island, BC.

I am a huge nerd — when I’m not working, you’ll probably find me listening to true crime podcasts while I grocery shop, rapping along with 2pac in my car or shopping at thrift stores.

At my core, I am an entrepreneur that has always been drawn to emotional topics surrounding social impact, culture and the planet. I’ve always felt a need to dive deep into the more challenging concepts in life — it’s my deepest desire to make a change, no matter how big or small.

I decided to launch Cultura Brand Studio with this desire in mind. I want to help amazing entrepreneurs get their mission out to the world and find success while doing so.

Prizes and Giveaways

There will be prizes and giveaways to engaged members of the SEE Society. The purpose of this is to give people in the group a chance to try products from other soulful, sustainable and ethical businesses inside the group.

We want to encourage growth, and what better way than to get your products in the hands of your dream customers?

Invite Your Friends

If this sounds like a group that you’d like to be a part of, make sure you invite your friends and other qualifying connections to the group.

Everyone MUST answer the questions to be approved. The group is exclusively for entrepreneurs that match the criteria we talked about above. The group is a close-knit community and therefore, we need to be selective in our process.

Please read the rules and answer the questions to be approved.

Rules of the Soulful + Ethical Entrepreneur Society

Everyone in The SEE Society must engage, so please only join if you are ready to engage and grow your business to its full potential.

☽ The rules are simple:
1. Don’t be a jerk.
2. If you’re going to self-promote, it better be beautiful!*
3. Show up and engage.

*self-promotion will be allowed on a trial basis. I will allow self-promotion as long as you are putting thought into it and doing it to serve the group. Explain to us WHY we can use your service or product — explain how it is going to make a difference for us.

Please don’t be spammy — just be real and authentic.

Do You Qualify to Join?

If you’ve read through the criteria and you think you’d be a good fit for the group, I’d love to have you there! All you have to do is request to join the FB community (make sure you answer the questions) and I’ll review your answers and your profile.

Once you’re in, we can all work on networking and growing our businesses!

See you in the group

How This Organic Skincare Company is Changing The World, One Bottle of Ethical Argan Oil At A Time

How This Organic Skincare Company is Changing The World, One Bottle of Ethical Argan Oil At A Time

How This Organic Skincare Company is Changing The World, One Bottle of Ethical Argan Oil At A Time

Joèl’s Unconventional Story

I’ve owned a beauty and wellness company for nearly eight years now, but few people would guess that my path toward ethical entrepreneurship actually started in a very frightening and unconventional way.

In fact, I don’t think many people out there can claim that their ethical business started because of a terrible condition affecting their eyelids, but I can! Curious? Let me explain…

I went from looking like my healthy, happy 30 year-old self to looking like a 70 year-old overnight – my eyelids were scaly, red and angry. I had no idea how I would heal my eyelids so they would return to their blessedly normal state.

For anyone out there who’s ever dealt with a skin condition like that – you know how terrifying it can be.

I was not pleased. I was even less pleased to discover that after trying about a dozen products, there was not ONE that helped my eyelids, other than a steroid cream from a doctor – a cream that could only be used for a maximum of 7 days.

I just knew there had to be something better.

And it turns out, I was right.

Who had the secret potion for me? My very own Moroccan mother-in-law. Once I tried her handmade Argan Oil, my scaly and red eyelids miraculously transformed back to their healthy, vibrant, and supple skin in just a few days. Obviously, now all of my friends wanted to get their hands on this ‘miracle oil from Morocco”, too.

That’s when I asked my mother-in-law how much of this stuff she could actually make. She simply answered: “I can make as much as you’d like.”

And we’ve been in business together ever since.

The Green Beauty Movement

This is actually a wonderful time to be in the beauty business. Yes, it’s competitive, but we have the opportunity to work with customers who appreciate what we do – and how we do it.

People like you and me have finally had enough.

We are tired of questionable ingredients.

We are tired of products made in unsustainable work environments. We are tired of nature having to pay the price for our self-care purchases.

The movement toward “green beauty” has been brewing for a while and we believe that this is absolutely something to celebrate. Not only do we now care more about what we put in our bodies with regard to food, but we really care about what we put on them as well.

While this whole approach to beauty and wellness is totally trending now, this was certainly not a thing when I was growing up in the 1970s and 80s. We pretty much ate what we pleased and we just picked up whatever personal care products looked and smelled good in the stores.

But meanwhile, data piled up on common, but harmful body care ingredients (think in soaps, lotions and other daily essentials). These problem ingredients are not good for our bodies, they’re not good for the environment, and they’re certainly not good for the humble hands that help make them.

Which sneaky ingredients am I talking about?

I’m talking about possibly carcinogenic parabens, and endocrine-disrupting phthalates, and polluting microbeads. Then there’s the unethical working conditions.  To top it all off, you have the horror of animal testing. I’m not trying to make you depressed – it’s time we wake up and hear the truth behind the beauty industry.

And I have great news: we are not powerless.

How We Can Change the World

It might seem overwhelming and complicated to overhaul your beauty routine to make it green and ethical, but believe me – you can make it easy with the right approach. Here it is: change the world and reveal your healthiest self in the process by swapping your usual conventional picks for their greener, more sustainable alternatives. This has never been easier, or more luscious, than now.

Natural, green, ethical, eco-friendly, and cruelty-free: you no longer have to sacrifice quality and efficacy for beauty picks that are good for you AND the planet.

The thing is, there is no good reason to use harmful chemicals in beauty products in this day and age. Sure, they can be effective to a degree and they certainly are cheap. But there are so many nourishing, highly stable, and totally luxurious ingredients out there to use on our skin, hair and nails that don’t contain anything questionable. Sometimes they may cost a little more, but most, if not all, of us would agree – they are worth it.

Saadia Organics

I run my company, Saadia Organics, from Vancouver but our star ingredient – Argan Oil – is made in Morocco. My mother-in-law, Saadia, is our proud production manager. At Saadia Organics, we choose to do things differently.

Our Values

  • We are socially-conscious and fair-trade. We hire single mothers to hand-press our oil for us in Morocco, ensure that their workplace is private and nurturing, and that their hourly wage is fair and acceptable – by Canadian standards. While many companies of our size will take advantage of lower wages and conversion rates, often paying an equivalent of only $5-10 a day, we at Saadia Organics are proud to provide wages that sit far above the North African average.
  • Our products are eco-friendly. Our Argan Oil is made from the fruit from the Argania spinosa tree that grows in southwest Morocco. We would not be able to sleep soundly at night knowing that our products are harming the Earth, so we strictly prohibit unsustainable harvesting practices: instead, we simply wait for the fruit to fall from the tree. Once it has fallen, we simply gather it from the ground. We also are planting and growing our own trees on the farm that Saadia inherited several years ago.
  • We use only eco-friendly packaging. We do our best to trim away excess, useless packaging and avoid plastic as much as possible. It’s all about sending out things that are reusable and recyclable. There is enough packaging in the world and we refuse to contribute to a growing problem.
  • We are cruelty-free. We are huge animal lovers and would never consider animal testing. Cruelty-free standards can vary from country to country – we hold ourselves to the highest standard and strictly prohibit animal testing of any kind. Instead, we happily test Saadia Organics products on willing friends and family!

How to buy socially-conscious, healthy, and eco-friendly skincare

If you’re ready to do the green beauty swap and buy quality products that do no harm, some research and reading is a must on your journey to a healthier earth – and a healthier you.

Check out the “About Us” page on your new green beauty company finds. Do a quick Google search and read up on their practices.

Ethical businesses are proud of their sustainable and green initiatives. Like us at Saadia Organics, entrepreneurs, doers, and dreamers the world over are creating the new beauty and wellness industry you want and deserve. Let’s work together to change the world, one beauty swap at a time.

 

Comment and tell us what your favourite beauty brands are.

AUTHOR BIO

Joèl Adrienne • Guest Blogger • Saadia Organics

Joèl (pronounced “Joelle”) has been the owner of Saadia Organics Inc. since it was founded in 2011. When she’s not focusing on her beauty and wellness company, she’s hanging out with her husband and two daughters. And she is always amidst planning their next vacation adventure.

BRANDING FOR ETHICAL + VISIONARY BUSINESSES.

email us: hello@culturabrandstudio.com // follow us: @culturabrandstudio

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